Goth make-up is something I will always be fond of, I love how someone can be transformed from ordinary person to Queen of the Night. It's striking and unique, the effects can be brilliant if done correctly. It's no wonder that make up is considered to be a part of our particular aesthetic.
But do you have to conform to it? No, plenty of Goths don't wear heavy make up. In fact there's a few don't wear any at all! People don't wear make up for various reasons. Perhaps they don't have the skills or time, they may not even like make up. For example I've never worn a full face of foundation because it makes me feel uncomfortable.
If you prefer the natural look then embrace it, there's not enough fresh faced Goths around and it would be a nice change. You don't even have to wear gothic make up, you can try a more natural looking approach. Just because you're expected to wear black eyeliner doesn't mean you have to. Do your make up how you want to.